THE NATURAL COSMETIC SHOP
DO NOT COVER YOURSELF
Balanced food makes balanced skin.
At JOAHYE ('joe 'ah hey'), we bring you natural cosmetics derived from healthy, balanced food. We believe you should be able to eat what you apply on your skin. K-beauty products from JOAHYE are made by natural ingredient, so give your skin the food it deserves.
Being modern means being aware.
The modern woman is aware of the potential hazards of synthetic chemicals, especially on the skin. Synthetic chemical products are cheaper to make, but at what cost to your skin? At JOAHYE, we believe that if it's healthy to eat, it's healthy for your skin. We offer only healthy and natural skincare products. We will help you find the best solution for having modern skin that lasts.
Deliver Nature to You
Healthy Skin without Compromise
Be Safe from Toxins
5 CURATION PRINCIPLES
Have you ever checked the ingredients in cosmetics?
Checking the ingredients is an important start for obtaining a real understanding about your skin. By applying skincare on your skin everyday, the ingredients are gradually absorbed and accumulated under your skin. It just takes one toxin ingredient to give you an extremely negative and unexpected reaction. Be proactive and know what you are putting on your skin :)
The more you know, the better your skin will be.
If you're concerned, the best and safest way is to check each ingredient one by one.
No time? Don't worry!
All products from JOAHYE are curated strictly by
5 Curation Principles
Choose best natural ingredients to remove your skin concerns.
Discover our safe products that are free from known allergens and common harmful chemicals.
With all the testing and evaluations, our GOOD brands NEVER conduct animal tests.
Check our cruelty-free products :)
We bring cosmetics well-tested and registered with the official certification organization.