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We bring K-beauty(Korean Beauty) products proven by best enthusiasts for natural skin care.

So, Why it's taken the world by storm?

Korean Beauty

Explained - What Why Where

W H A T

K-beauty sources materials from nature - no synthetic chemicals.  Naturally har-vested products such as ginseng, rice and honey provide your skin with a boost of energy and vitality.  

W H Y

Asian skin treatments have been developed for centuries and focus on overall skin health and hydration.  The skin products offered by JOAHYE will help your skin be cleaner, clearer, and brighter.  You should be comfortable in your own skin ... with or without the makeup.

W H E R E

In a recent CNN article,  K-beauty has been named as a growing global fashion trend known as 'functional cosmetics'  - meaning cosmetics offering both beauty and known health benefits, such as anti-wrinkle/aging, elasticity-boosting, and sunscreen properties.  Some of these products contain some exotic ingredients, but as an ELLE article put it: "K-Beauty is the secret to looking youthful AF."